Digital Marketing Insights Intern (Summer 2022)
Responsibilities
Looking for a marketing internship this summer? We are looking for an intern to join our Marketing Operations and Technology team. This team provides hands-on experience with marketing technology and provides actionable insights to maximize the effectiveness of Principal’s customer engagement strategy. Through critical partnerships with Marketing, IT, and Business leaders, you will translate marketing goals into a measurement strategy and provide optimization recommendations.
As a Digital Marketing Strategy Intern, you may:
- Consult with marketing partners to understand business goals and how it connects with enterprise marketing and engagement strategies.
- Build creative and consistent campaign measurements for Principal’s digital marketing strategy across a multitude of varying platforms.
- Develop digital marketing best practices and insights to share holistic, cross-campaign lessons learned and analytical highlights ensuring alignment across the businesses.
- Partner with Marketing, CX, and Business leaders to translate digital strategies into measurable requirements
- Influence future digital marketing campaigns using compelling data storytelling.
- Gain hands-on experience working in Principal’s marketing technology stack.
What to expect from your internship?
We’re committed to providing you a great experience regardless of your preferred location. This past summer, we held our first ever hybrid-based internship program – and had great success. Principal is committed to continuously enhancing capabilities to provide a highly collaborative hybrid work environment.
Qualifications
We’re looking for someone with:
- Working towards or holding a bachelor’s degree in marketing, communications, management information systems (MIS) or equivalent experience.
- Must have the ability to take initiative, be a self-starter, collaborate with individuals at all levels, and build relationships.
- Strong communication and leadership skills demonstrated through formal positions in student organizations, community involvement or employment experiences.
- 3.0 GPA or higher is strongly preferred.
Additional Information
Location
This internship can be located at onsite at our corporate headquarters in Des Moines, IA or remotely per your preference.
Work Authorization/Sponsorship
At this time, we're not considering candidates that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States? This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers and https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants
Investment Code of Ethics
For Principal Global Investors positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
While our expertise spans the globe, we're bound by one common purpose: to foster a world where financial security is accessible to all. And our success depends on the unique experiences, backgrounds, and talents of our employees – individually and all of us together. Explore our core values, benefits and why we’re an exceptional place to grow your career.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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